In the last few years mobile Web has been growing at a remarkable rate and it seems to be taking over desktop usage in future. Mobile user’s expectations are growing rich day by day along with their mobile experience and queries. To fill their requirement, marketers and publishers are now more engaged with mobile search engine optimization (SEO). As mobile search taking such a striking part in online search now a days, it is completely decisive that you optimize your site so that it is seen by searchers and engines. Now let us see how to optimize mobile site for search engines.
Mobile SEO Vs Desktop SEO
The people, who are doing traditional SEO, say that there is no difference between desktop SEO and mobile SEO. They say this because some general principle like relevance, usability, accessibility, marketing, etc can also be applicable in mobile SEO. But there is slight difference in between these two.
In normal SEO, basically rich contents are used as keyword so that search engines can find out the relevancy of a page. But in mobile sites, one need to toss the general standard of 250 words or more on a web page for proper SEO out the window. Mobile sites require different SEO principles because the experience using mobile is most unlike from the traditional versions. One cannot get the same result using traditional principles. Remember one thing; mobile users act in custom ways using more unusual keywords and search engines are also treat mobile sites differently.
Why Mobile Website Optimization?
In recent days technology responsive people specially young generation like to brows internet on mobile than of desktop and the number of users are growing rapidly. Targeting these rapidly growing mobile web users most of the website owners are trying to ensure that their site is optimized for mobile display with the most advantageous experience. Besides, there are some benefits that also may consider:
- Better User Experience – Mobile websites are particularly designed for handy devices. It is very irritating to browse desktop websites on mobile.
- Faster Download Speed – Mobile websites provide best possible download speed, you have to wait less.
- Portability and Connectivity – Mobile website can be accessed anywhere, any time.
- Enhanced SEO presentation – Enhanced rankings like Google and Yahoo can be found in mobile-friendly search engines.
- Link with Offline Media – By using QR codes Mobile devices can link the online and offline media instantly.
- Cost-Effective – Mobile website is cost effective to create a mobile presence than app development.
Now let’s see some simple steps that will help you to optimize your mobile search engines.
1. Know your User:
You must know your mobile user group before thinking about sub domain options. You also need to know what may be their requirements and why? To obtain mobile and desktop amount for your product and service keywords, you can use the AdWords keyword tool. Now you can get the total amount of mobile percentage and this gives you a sense of what keywords are over index with mobile searchers.
2. Develop an Approachable Design:
According to Google, creating a responsive website style that serves up constant info mistreatment separate CSS files that are triggered by mobile browsers is the best path for Webmasters for mobile optimization. This can be done either by purchasing or coordinating with a web developer depending on your promoting budget.
During design process you need to keep in mind the followings:
a) Most of the mobile users hate scrolling because they want to log on and collect required information without adjusting their screens.
b) Feature your homepage carefully. Suppose, you have a hotel, it seems much more that most of your user will search for the food items, price, and your address, not your history. Consider right and most wanted information on your homepage and keep away from forcing your users to hunt for details.
c) Give access users to your desktop site (full site contents).
d) Provide images on the basis of percentage, not pixel.
3. Make Mobile-Friendly Content:
After site design, you have to decide the way you will use to host your mobile site. For this I suggest you to host your homepage at m.domain.com sub domain or /m subfolder. The other pages with content you do not want to change from desktop to mobile, remain them at the same URL as your desktop and simply reformat them for mobile users.
4. Redirect Correctly:
You need to redirect correctly for the contents that are only for mobile. You can use handy tool for PHP and .NET redirects for this. Provide it your desktop content at the time Googlebot arrives. However, understanding how a website actually appearance to users is that the best technique to detect problems. There are many free mobile phone emulators that show however an internet site appearance from a mobile device, together with dotMobi, i-mode, and XHTML Mobile Profile (Firefox plug-in).
There are also rationale elements like the Mobile-friendly W3C XHTML Validatorand the TAW mobileOK Basic Checker. These validators can perform varied tests on a web site to see its level of mobile-friendliness and determine errors and advised changes by class and level of severity.
5. Be Resourceful about Images:
Be resourceful about the images. Analyze images and compare them to Google’s image and Google Goggles image database. Ensure your images are properly optimized for mobile searchers.
6. Increase Visitor Engagement:
Website performance is based on the amount of visitor engagement. As much user visit, your site impression will increase together with website speed. For this you can use Google page speed tool. This will help you to optimize your site performances.
7. Study, Analysis and be Optimized:
SEO is a continuous process. To maintain the perimeter that optimizing your site you need to frequently study web to stay optimized. When you create appropriate, redirect correctly, optimize images, and study your site for new opportunities, there won’t be many mobile webmasters to compete with you in ordinary search.
The mobile world is growing and also changing very fast. If you drop back and wrong it could be very costly. Only right information, right tools and right time will help you to get the job done appropriately. Wish you a better success.