Ever since Search Engine Optimization (SEO) was introduced to the online scene, many writers, SEO experts and webmasters have made it their goal to be on top 10 ranks in search engine results. Top positions in the search engine results get most clicks hence it is a cheaper way of sourcing traffic.
However, being on the search results first page is awesome but the ultimate task and goal is actually reaching the first position.
On average, the first position gets around 40% clicks. This means that every web user searching for a specific keyword will click on the first search results. This is the main reason why almost all SEO activities focus on how to get top ranking in Google search.
The main objective of Search Engine Optimization (SEO) is to increase the number of targeted web users to a website.
Getting a top 10 search engine rank is all about optimizing a website and making it seem captivating and relevant to the search engine. Search engines work by listing all sites based on their relevance and trustworthiness.
There are numerous factors that help determine a site’s ranking in Google search results. Some of the primary key factors are domain age, keyword use, external link popularity and the quality of the content posted on a website. Fortunately, most of these factors are related to onsite elements that can be easily changed by you.
Below are some of the most essential Google search engine ranking factors to consider:
1# Domain Age
Your domain’s age is very critical in search engine optimization. If a site has been online for a number of years, then probably it has a well established web user who trusts the said site. Thus, domain age helps build trust.
2# Bounce rate
It is one of the main factors used by Google search to calculate a site’s rankings. If Google search engine bots see that web users don’t spend much time on a site, it will be difficult for such a site to get higher rankings. However, a site’s administrator can keep visitors occupied by adding quality info graphics, images, videos and quality content. Additionally, the bounce rate can be reduced by improving the website internal linking structure and navigation. Many SEO experts are using free analytics tools to analyze their traffic and boost their website visibility in search engine results.
3# Keyword optimization
It is an important Google search engine ranking factor. Search engines determine a site’s rankings by considering the keywords in the website URL and those in the internal pages, ALT texts, Meta description, title tags, domain name and body text. The title tag should have 60 characters utmost and should be unique. Any title beyond 60 characters is reported as shoddy long title tags in Google web master. The targeted keyword should be included at the start of the title and if possible localized for improved traffic.
Links should have relevant keywords. Synonyms and other related words can be used to avoid repeating same terms throughout pages.
4# Internal linking structures
Internal linking structures of a website can be tuned to stress the important pages. Ensure that the inner pages are correctly linked. Many web users see pages that have been linked to the homepage as important than those that need several clicks to be found.
It is important that web pages and in especially the Home Page to be optimized for the restricted number of keywords that are in range. This helps the website to be easily found and for natural accumulation of back links.
5# Page age
Apart from domain age, Google emphasizes on page age when ranking any e-commerce website. This means they are not only emphasizing on the age of a site, but are also interested on the dates of the site’s content but not limited to blog posts and articles. If you have an old content on your site, web users will be less interested on the content.
6# Quality of content
This is one of the most important factors that is used to determine page relevancy. Websites with unique and quality content will be ranked higher than those with duplicated content from other web pages. Naturally, people reading relevant and informative content will likely share the news with their loved ones. Thus, a page’s content that is shared regularly correlates directly with increased rankings.
7# Quality link popularity
One simple trick that is used to bump a site up the search results ranks is getting a lot of quality back links. This links make a site look more relevant to web searchers thus making it be ranked higher.
Quality links can be found in blogs, other topically relevant websites, news pages etc. it’s obvious that all the top sites in the rankings have the highest numbers of quality links. The bottom line in getting a top 10 rank is to get as many of these links as possible… but this is where the real challenge begins. Getting quality links takes a lot of time, ingenuity and effort.
One easy way of getting such links is paying for them. There are several online retail stores offering high-quality links for sale. Investing money into these links will undoubtedly boost a site’s ranking up in Google search.
There are many online search engines but most of the SEO activities are targeting Google since it has a larger market share. One reason for this is probably because Google offers more relevant results compared to other search engines. Relevant results means only pages with good quality content will show in the search results.
In a nut shell, the right approach of how to get top ranking in Google places is first starting with good and intriguing content while emphasizing on the targeted keywords, then doing some promotion to get the required and topically related back links.
Finally, the bottom line of how to get ranked 1 in Google search results, is to never stop when you get the sought after rankings, since these rankings are short-lived if you don’t modify your pages on a regular basis.