In the first week of October, the head of Google Search Spam Unit, Matt Cutts, posted a twitter message related to the Google pagerank update. The last pagerank update was rolled out by Google in February 2013. In his message, Matt Cutts clearly gave the indication that Google won’t be pushing for another Toolbar pagerank update this year. Many Webmasters and Internet marketers have been eagerly expecting the announcement regarding another round of pagerank update since July 2013. This message has at least given some clarity that there won’t be any further updates in 2013. There are actually many reasons that are being attributed for the delay in the next toolbar pagerank update. Some of the authentic reasons for the delay are being discussed here.
Currently, the toolbar shows the pagerank based on the PR rankings received by the particular page. The PR rankings are entirely driven by the quality of web site links that are displayed on a particular page. The presence of a highly reputed and sought after web site link in a web site page would automatically shoot up the PR rankings of that particular page. But Google has found that some sites with good quality links in their pages still had low PR scores assigned to it. The algorithm associated with the toolbar ranking has come in for a considerable debate since that finding was published by Google in the July of 2013. Since then Google has been trying to come out with an algorithm that would ensure proper and valid page rating that does justice to the quality of links available on the page.
Some Web masters have also been seen floating the theory that Google wanted to include certain new rules in their search engine listing algorithm that lists all those pages in response to a search query. Google’s new algorithm would be penalizing those sites that come with fake back links and poor quality back links. The penalty would be severe for those sites with fake back links. By including these rules, Google is planning to provide good quality web sites that really satisfy all the criteria laid down by them.
Google has also come to know that there are some intermediaries who are laughing all the way to their banks by selling quality back links to new web sites. Google has not authorized any agency to sell the back links of top rated web sites. Google is planning to come out with a system that would prevent agencies some selling the back links of top rated web sites for commercial gains.
Google has been making pagerank updates four times in a year for the past five years. In 2013, it has made one update in February 2013. Going forward, authorized sources from Google have given the information that Google are planning to restrict the number of pagerank updates to two per year. This year, Google was planning to come out with an update in October 2013. But they decided to postpone the update in order to complete the algorithm changes at a higher level.