Google is one of the major search engines that have always upheld the policy of quality content. As webmaster who understands the requisites of getting to the first page, any changes that Google makes in its algorithms must be viewed as a challenge rather than a distraction. This is reason why you should know the best SEO tools for webmasters to fight SEO ranking updating Google. It is paramount that you get good visibility if you want to survive the ever changing dynamics of transacting business online. Additionally, you should be privy of how the specific changes affect your site.
Google recently made several changes and these include; penguin change, panda change, and the latest which is yet to be realized the humming bird. It is with subsequent updates that it makes it necessary to use the best SEO tools for webmaster to fight SEO ranking updating Google. Some the most reliable include the following; Google trends, Bing keyword tools, Google keyword planner, and word stream.
This is not all as there are additional tools that help you be more business savvy, and these include; soovle, Wordtracker, Keyword discovery, and Micro niche finder. The others that fall in the same range are; Hittail, Google Analytics and Copyscape. Remember, each of thee tools plays specific roles that can help you rise in the ranks irrespective of the type of the type of update that has been undertaken. You should read my previous article about long tail keyword research tool.
There are several tools that rank relatively high on the Top Tools for Webmasters list; however, not all can be used to used to counter Google Updates. The following are top 4 tools that can be used to improve your SEO ranking despite the changes that Google make; Google trends, Bing Keyword tools, Google keyword planner, and Copyscape , and Google Analytics.
There are several tools that are great when it comes to keyword research, but Google trends is a cut above them on the market. This means that when you use it you will have unfair advantage over your competitors, and you will enjoy the benefit of many suggestions that come with the use of this particular tool. This vital tool is able to provide graphical and regional data that is central in making of target strategies that can realize positive results. Additionally, it has the advantage of giving users suggestion about popular terms that can be used to write relevant information about a specific niche. There has been a dramatic shift as content is written for the target audience, and only complements algorithms of search engines. It is with this tool that you can understand trends better.
Bing Keyword Tools
This is a must use if you want to get on first page for specific keywords. This can be used as a be used as an alternative of Google webmaster tools. It has a complete set of features that can help you avoid being spammed by search engines, and help your rankings grow naturally. It is one of the best SEO tools for webmaster to fight SEO ranking updating Google that can be accessed easily without necessarily spending a fortune to get it. It shows graphical features and the webmaster is well placed to ascertain areas where there is a large audience and easily target and convert your visitors from this region. Basically, it is a vital tool for regional interest and business mapping. Whether you own a blog or an E-commerce website, it is highly recommended that you have this as one of the reliable tools in your basket.
Google Keyword Planner
Google keyword planner is not your ordinary search tool because of the great features it contains. This is the kind of tool that you can use to rise to the ranks within no time. It is a superior tools because it can be used exceptionally for boosting existing campaigns or kick-starting new ones. It is a cut above the rest because it helps you to search for group ideas that can hence while be used for linking back to your site. Remember, Google ranking is now influenced by social groups and your authority in those groups. This said, you need to incorporate this keyword planner into you strategy if you want to realize better results irrespective of change in search engine algorithms. You are also able to see the performance of keywords that have been used in different campaigns. As conventional wisdom dictates lack of planning, is planning to fail. To survive cut-throat completion online, you must have this tool. It is one best SEO tools for webmaster to fight SEO ranking updating Google.
Google analytics is one of the most relevant tools that cannot be overlooked. It is one of the best tools as it provides real-time data about traffic, and data. The better part of it is that it is free and you don’t have to spend a dime to access it. It serves a wide audience and is highly recommended for bloggers who want o monetize their blogs. In case any of the areas has been affected by algorithm changes, you will know about that the very moment it happens.
Quality is king and because it is hard to come by plagiarism is on the rise. Yet, Google will always punish those who have duplicate content on their websites. To avoid this type of situation, it is paramount that you use Copyscape which is a plagiarism detection tool. This will avert situations where your site is de-ranked. If you are a blogger then it is wise to use this service to ascertain authenticity of what you write for your audience. These are some of the best SEO tools for webmaster to fight SEO ranking updating Google.
The other tools that you can use for the same purpose include; Robots.txt Generator, SEOquake, and URI valet. It s a matter of preference and the value the tool can give you as the webmaster. If you want to succeed in any online business, it is vital that you only use the best tools at your disposal.